I love reading books especially books about how I can improve the service we provide our clients. In the book I am reading currently it was discussing the importance of Return on Investment - or ROI as they called it.  Now I know that is a real business term probably used more by accountants but it made me wonder how and if we were offering  our clients  a return on  the  investment  they are making in their hair.

So what is the ROI we provide our clients?   I asked our team at our recent Buzz meeting and these are some of the the things that they came up with:

1.Hair that’s EASY to manage at home because it’s cut so well and is in great condition

2  An opportunity to enjoy a great experience by escaping  from the stresses and strains of everyday life.

3 An investment in your image irrespective whether you are a career person or you just like to look good.

4  We  give you advice on  the right hair care  products you should use  for your hair type and how to use them.

5  We give you great advice on how to style your hair to ensure your hair continues to look as great as it did when you leave the salon 

6  We know our clients and appreciate the fact that you are a regular client.

7 Throughout your visit only the finest products are used on your hair ensuring that you can truly indulge yourself. 

8 We listen to your needs and aim to provide you with solutions to your hair

 The question I would ask you is “Do you always get such a great Return on Investment on the other transactions you make in a day?”  

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There has been much written and talked about in recent months about the ‘Return of the Perm.’ Apparently this has been fuelled by the TV programme ‘Ashes to Ashes ‘.

Do I think the perm will return?

They say that Superdrug has reported an increase in Home perm lotions, if that’s true I guess that once the people who bought these perms take them home and attempt to give themselves a perm or perhaps ask their friend who happens to work in a call center or is a dental receptionists to administer the process, they will never put perm lotion near their hair again.

You see for a trend to take hold it has to be led by a celebrity, rock star or model and as yet no one who has that influence has taken the plunge.

On the other hand Victoria Beckham was on the front cover of the April issue of Vogue with beautiful soft waves and she looked absolutely gorgeous, reminiscent of a Hollywood film star from the 40s. Very tasteful. However, It’s not a perm that’s responsible for her look. She has not committed to a permanent curl and why should she?

No, my view is that the positive thing to come out of all of this is the interest created in curl and movement, and in new textures.

That can only be good for you the client and for hairdressers as it gives us a greater choice in our styling options, but there’s no need to commit to permanent curls.

Try the array of curl inducing products that are on the market such as Kerastase Oleo Curl or the Curl Conscious range from Bumble and Bumble - both incredible product ranges that really work.

And if you feel that you can’t live without your curls then by all means find a salon and have it professionally done with waves and support not tight tight curl.

Don’t try doing it at home; you’ll live to regret it!

However I think you’d rather have versatility sometimes straight sometimes smooth and sometimes curls or waves.

Variety is the spice of life after all.

I’d suggest having a consultation if you are considering a perm, as you have to consider condition, texture and length of your hair.

Why not call us or pop in for a free consultation all of our team is on hand to give you expert advice.