REDISCOVER THE ORIGINAL BEAUTY OF YOUR HAIR
With Kérastase Chronologiste The Ultimate Cure for Hair & Scalp

Kérastase Paris, a leader in progressive haircare treatments and styling, uncovers a new and revolutionary haircare secret with the launch of CHRONOLOGISTE – an essential restorative concentrate with Mimetic Caviar to bring back the original beauty of hair.

The result of years of research and development from L’Oréal’s advanced laboratories, CHRONOLOGISTE brings to life the power of alchemy by fusing an ultra-nourishing cream with ingredient-rich Mimetic Caviar pearls to form a technologically advanced, rejuvenating ‘cure’ for problem hair.  CHRONOLOGISTE represents a  total innovation in professional haircare; never before has such a wide variety of active ingredients, at significantly high concentration levels, been combined in one single Kérastase formula, offering an all-encompassing treatment for all hair types.

As the brand’s most innovative formula to date, CHRONOLOGISTE is the first and finest take-home Kérastase Ritual.  The unique essential restorative concentrate effectively treats dry, weakened, colour-treated and highlighted hair, as well as tight scalps.  The formula helps to transform the resilience, condition and elasticity of the hair from the first application which in turns assists in prolonging colour.  The result is a sublime hair metamorphosis.

CHRONOLOGISTE, THE GENESIS
Inspired by the structure and essential properties of caviar, the secret of CHRONOLOGISTE lies in the fusion of two components, combined only at the time of application to preserve the benefits of the precious ingredients.  The two separate elements preserve the respective perspectives of both formulations, keeping the ingredients fresh thus optimising the results on the hair.

CHRONOLOGISTE, THE TECHNOLOGY

PEARLS CHRONOLOGISTE: Mimetic-Caviar pearls immersed in sea-water, mimic the structure of caviar to maintain the quality of the active ingredients found within.  The sea water gel is rich in minerals and trace elements.

• Squalane – This essential fatty acid provides important lipids to dry hair.
• Vitamin A & E – Protects hair from daily damaging influences like pollution, UV rays and colour fade.
• Enriched Pacific Sea Water (substance in which the pearls are suspended) – Rich in minerals and trace elements; it is a source of intense nutrition for the hair.

CRÈME CHRONOLOGISTE: A velvety cream deeply nourishes the hair fibre.  Soothing molecules work on the scalp, gluco-lipids restore nutritive deficiences, anti-oxidants and vitamin E protect the hair.

• Bisabolol – Synthetic molecule soothes and heals the scalp.
• Gluco-Lipids – Glucose and lipids restore nutritive deficiencies.
• Vitamin E – Anti-oxidants protect from colour fade.
• Trio of Ceramides – Trio of micro-actives strengthen and regenerate the hair fibre.
• Cationic Derivatives - Soften, smooth and facilitate detangling, enhancing the manageability of the hair.
• Silicone Concentrate – Emollient ingredient brings suppleness and shine.

CHRONOLOGISTE, THE RESULT

• Hair fibre is nourished; hair is left supple, soft and shiny.
• Hair substance is transformed, leaving hair feeling strengthened, renewed and manageable.
• UV anti-oxidant protection leaves hair safe-guarded from external aggressions.
• Added condition of the hair, helps to prolong the life of colour services.
• Scalp is left regenerated, soothed and hydrated.

CHRONOLOGISTE,  AT–HOME RITUAL APPLICATION

Think of this as your facial for hair to be used as and when your hair needs additional care in the convenience of your own home. Use CHRONOLOGISTE to supplement the needs of your usual Kérastase programme.

1. Wash hair with your regular Kérastase shampoo
2. Using the spatula, fill the Chronologiste bowl with the crème masque up to the bowl mark indicator (approx 20 grams).
3. Add 10 pumps of the Pearls Chronologiste into the bowl and mix the two formulations together.  The pearl matter may not all dissolve, this is normal. Mix until the two are blended (no need to attain an even pale grey mixture).
4. On towel-dried hair, part the hair, apply and massage the treatment section by section to the scalp, lengths and ends.
5. Leave on for 10 minutes.
6. To rinse, add a little water to the hair to create a lather and massage through the hair like a shampoo.  Then rinse thoroughly to ensure that all traces of the pearls have been rinsed out.
7. Style and blow-dry as usual.

Are you a fan? Let us know.
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It may seem like such a trivial thing but shampooing your hair correctly can make the difference between hair that shines and hair that just hangs there.

In the first of our video blogs, Dom explains the  insider secrets to a good shampoo.

Are you on Facebook?

I’ve just read a startling statistic that suggests that more than 1 in 3 people in the UK are on Facebook, which is really quite incredible.

Migele Experience has had our Facebook page up and running for a couple of months now and therefore we are relative newcomers yet we’ve established a fairly impressive number of fans considering we have never publicised the page at all.

I suppose that it demonstrates the power of the system.

If I’m really honest I struggled to figure out how it would help our customers. Sure we could show our gallery of pictures. Yes we could get to hear some nice things about our stylists. Yes we could share our latest news.

But is that enough?

We have spent a considerable amount of time looking at how we can extend the Migele Experience to Facebook and we believe we’ve found a way.

Not only are we going to promote exclusive offers to our Facebook fans, we’re also looking at providing hair care and styling tips.

Real hairstyles for real people

But the most exciting feature of our Fans page will be our transformations section where we’ll be showing how real people have transformed their look by changing their hair style.

And best of all, we’ll be selecting one Facebook fan who will receive a FREE transformation session with yours truly.

So what are you waiting for?

Get onto Facebook now and become a fan. Then tell all your family and friends about the Migele Experience Transformation promotion and urge them to sign up as a fan.

Here’s to looking great